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Our Mission
Pulse’s mission is to work with great companies to help them deploy and
manage best-
Our mission is supported by our four guiding principles:
- We take care of the customer
- We take care of each other
- We do what we say we are going to do
- We celebrate our successes
Management Bios
Pulse is led by a seasoned management team with a proven track record. The team has
executive experience in operations, technology and engineering, business development,
finance and strategy. In addition to the team listed below, Pulse has individuals
with expertise in sales, marketing, customer care and programming content negotiation.
We drive key Performance Indicators deep into the organization and hold everyone
accountable to deliver excellent customer service and superior financial results
continually. We measure our success against projected customer and financial projections
in addition to customer and team member surveys that highlight areas that need improvement.
Bill Shreffler, President and Chief Executive Officer
Prior to Pulse Broadband, Mr. Shreffler was Chairman, President and CEO of Broadstripe,
a cable and telecommunications company from 2006 until 2008. Prior to joining Broadstripe,
he was the co-
Prior to Pulse Broadband, Mr. Freesmeier was Executive Vice President for Broadstripe,
a cable and telecommunications company. He joined Broadstripe after working for the
Company as a consultant, running the company’s Mid-
Dave Pangrac, EVP and Chief Strategic Officer
Prior to Pulse Broadband, Mr. Pangrac founded Pangrac & Associates Consultants Inc.,
a broad spectrum consulting firm for the cable industry, and Pangrac Development
Company, which designs and develops innovative fiber architecture and associated
engineering and equipment solutions for the cable and telecommunications industry.
Earlier in his career, Mr. Pangrac was Vice President of Engineering for American
Television and Communications' (now Time Warner Cable's) Kansas City division. There
and later at ATC’s corporate office in Denver, Mr. Pangrac created an innovative
fiber-
Prior to Pulse Broadband, Mr. Gall was a principal member of Pangrac Consulting.
Prior to Pangrac Consulting, he held senior engineering positions with Time Warner
Cable, including Vice President of Engineering for the Kansas City Division and Senior
Corporate Engineer for Time Warner. As a Senior Corporate Engineer, he was responsible
for the overall engineering and upgrade plans for twelve divisions representing over
4 million homes passed, and for the evaluation and approval of all the fiber optic
electronic and passive equipment for the company. Mr. Gall has received numerous
awards, including the Polaris award for the development and deployment of Hybrid
Fiber-
Prior to Pulse Broadband, Mr. Wylie was the Executive Vice President and Chief Financial Officer of Broadstripe, a cable and telecommunications company. Before Broadstripe, he held the position of Chief Accounting Officer at Suddenlink Communications. While at Suddenlink, Mr. Wylie facilitated the acquisition and accounting integration of approximately $4 billion in acquisitions, comprising over 30 transactions. Mr. Wylie started his career in the audit division of Arthur Andersen where the majority of his assignments were with telecommunications companies, including Millennium Digital Media, which he ultimately joined as Corporate Controller. Mr. Wylie has a B.S. in Accounting from the University of Missouri – Columbia and a Master of Business Administration from the Olin School of Business at Washington University. He is a licensed CPA and a former member of the Finance and Accounting Committee of the National Cable Television Association.
Rudy Tober, Chief Marketing Officer
Prior to Pulse Broadband, Mr. Tober was Chief Operating Officer of Broadstripe. Mr. Tober has over 20 years of cable industry experience marketing and sales as well as system and call center management. He was the Vice President of Marketing for Charter Communications’ Midwest Division, a region comprised of approximately 1.8 million customers across 14 states, and he has held key marketing and system management positions with James cable, Time Warner cable, Comcast, and Continental Cablevision. Mr. Tober is a graduate of Michigan State University where he earned a degree in telecommunications.
Frank Scotello, Senior Vice President of Programming and Operations
Mr. Scotello has held several positions over the past 25 years with programmers and
cable television operators. Most recently, he was Senior Vice President of Programming
and Product Development for Broadstripe. There, he oversaw programming, ad sales,
and new product launches. Previous positions included, Vice President of Media Services
with Avail-
Terie Hannay, Pulse Broadband, SVP Planning and Integration
Ms. Hannay has 21 years experience in the Communications Industry. Previously, Ms. Hannay was with Broadstripe, a regional cable operator. At Broadstripe, Hannay was responsible for the launch of telephone services. In conjunction with the launch of this product, Hannay managed the reengineering and alignment of all aspects of the business: sales, installation, dispatching, provisioning, billing, auditing, fraud control and monthly financial reporting. Prior to Broadstripe, Hannay held the position of Executive Vice President, Financial Operations with Cleartel Communications, a Competitive Local Exchange Carrier which supported over 300,000 access lines in 28 states. Prior to that, Hannay spent 5 years with Charter Communications, as Regional, VP, Customer Care for the Michigan Region. For the prior 11 years, Hannay held several positions with American Network Exchange, Inc. a Competitive Local Exchange and Operator Service Provider. As Divisional Vice President, Telecom Services, she was responsible for all aspects of the operation supporting a 1,000,000 customer base. During her tenure she directed the due diligence and successful integration of two corporate acquisitions.
Scott Terrill, SVP of Business Development
Prior to Pulse Broadband, Mr. Terrill was corporate Vice President of Marketing at
Suddenlink Communications, the eighth largest cable operator in the U.S. with 1.2M
subscribers and $1.6B in annual revenue. Scott was a key stakeholder for sales channel
development, product development, e-
BIOS